Privacy Policy
This page explains what personal information we collect through this website, how we use it, who we share it with, and what choices you have.
Last updated: March 12, 2026
Applies to
Website visitors, contact enquiries, and estimate requests
Key tools used
Google Analytics, Google Ads conversion tracking, reCAPTCHA, AWS, OneSignal
Controls available
You can accept or reject analytics and reopen Privacy Choices from the footer
THE USEFUL APPS is a Brisbane-based app development studio. This privacy policy covers this website, including our contact form, cost calculator, analytics, and related enquiry flows.
This policy does not automatically govern software that we build for clients. Client projects usually have their own contractual and privacy arrangements depending on the product and the organisation involved.
If you need a copy of this policy in another format, contact us and we will try to provide it in a practical form.
Email: hello@theusefulapps.com
Phone: +61 412 151 023
Address: Level 6, 123 Eagle St, Brisbane, Queensland 4000
You can also use the contact page if you want to ask a privacy question or request access or correction.
Information you provide directly
- Name, email address, phone number, subject line, and message when you use the contact form
- Email address, selected features, platform choice, backend options, and estimate details when you use the app cost calculator
- Any other information you choose to send to us by email or through the website
Technical and usage information
- IP address, browser type, device information, pages viewed, timing information, and broad usage activity
- Analytics and advertising-conversion data if you accept analytics through the consent banner
- Local browser storage used for site preferences such as theme choice and your analytics consent setting
How We Use Information
- We may use personal information to respond to enquiries and project discussions.
- We may use personal information to prepare and send estimate emails from the calculator.
- We may use personal information to operate, secure, and improve the website.
- We may use personal information to measure site performance and marketing effectiveness when analytics consent is given.
- We may use personal information to detect abuse, spam, or fraudulent activity.
- We may use personal information to comply with legal obligations and resolve disputes.
Cookies, Analytics, and Consent
We use essential browser storage for things like your theme preference and your privacy-consent setting.
We also use analytics and conversion tracking tools, but only after you accept analytics in the consent banner. If you reject analytics, those tracking scripts should not load.
You can change this decision later by using the Privacy Choices link in the footer.
We use Google reCAPTCHA on the contact form to help prevent spam and automated abuse. reCAPTCHA is provided by Google and may collect device and interaction information for security purposes.
Third-Party Providers and Overseas Disclosure
Google Analytics, Google Ads conversion tracking, and Google reCAPTCHA
Amazon Web Services (AWS)
Hosting, infrastructure, and form-processing endpoints
OneSignal
Sending calculator estimate emails and notifications triggered by estimate submissions
Some of these providers may process or store information outside Australia. We try to work with established providers and reasonable safeguards, but international processing may still occur as part of using those services.
Retention and Security
We keep personal information for as long as it is reasonably needed for the purpose it was collected, including responding to enquiries, operating the calculator flow, keeping business records, and meeting legal or accounting obligations.
We use reasonable technical and organisational measures to protect personal information, but no internet transmission or cloud system can be guaranteed completely secure.
Access, Correction, and Complaints
You may contact us to:
- request access to personal information we hold about you
- ask us to correct information that is inaccurate or out of date
- ask us questions about how your information is handled
- make a complaint if you believe your information has been mishandled
We will try to respond within a reasonable time. If you are not satisfied with our response, you may also be able to make a complaint to the Office of the Australian Information Commissioner.
Changes to This Policy
We may update this policy from time to time when our website, tools, or privacy practices change. When we do, we will update the date at the top of this page.