SEQ Christmas Lights
A seasonal community app that helps families discover, rate, and plan routes to the best Christmas light displays across South East Queensland.
Registered displays
A large enough catalogue to make the app useful across many suburbs and family routes.
Routes created
Families used the app to actively plan outings rather than passively browse listings.
Map-led discovery that makes local holiday displays easy to find
Community submissions and ratings that keep the directory fresh each season
Route planning features built around real family outings, not just pins on a map
Each project here is framed around the operational or product shift it created, not just the tooling behind it.
The Challenge
South East Queensland has a strong community tradition of elaborate Christmas light displays, but discovery was fragmented. Families relied on scattered Facebook posts, local hearsay, and incomplete lists to figure out where to go. The opportunity was to turn that community interest into a mobile product with a central map, submissions, ratings, and route planning so the experience felt easy instead of piecemeal.
Our Solution
We built SEQ Christmas Lights as a cross-platform community discovery app using Flutter. Users can browse an interactive map, submit their own displays, view photos, rate locations, and save favourites. The route planning layer makes the app more than a seasonal directory by helping families turn multiple display stops into a real night-out plan. The product balances community contribution with practical navigation and planning features, which is what makes it valuable each holiday season.
Outcome
SEQ Christmas Lights grew into a recurring seasonal utility for the region. It reached more than 25,000 active users during the Christmas period, listed more than 1,500 displays in a season, and supported over 3,000 user-created viewing routes. That mix of engagement shows the app was not just being browsed. It was actively used to plan and navigate real outings.
Key Figures
25K+
Seasonal active users
The app became a strong recurring seasonal product across South East Queensland.
1,500+
Registered displays
A large enough catalogue to make the app useful across many suburbs and family routes.
3,000+
Routes created
Families used the app to actively plan outings rather than passively browse listings.
What We Shipped
Stack
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